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KATE RITCHEY
Creative Direction | Graphic Design
Asian Art Museum | Exhibition Campaign | Tattoos In Japanese Prints
Creative direction of design and copy for Tattoos In Japanese Prints exhibition campaign at the Asian Art Museum of San Francisco. This exhibition explores the social background, iconography and visual splendor of Japanese tattoos through the printed media that helped to carry them from the streets of Edo-period Japan to 21st-century tattoo shops all over the world.
Campaign specific materials included title treatment, image selection, digital ads, website landing page, social media assets, videos, emails, print ads, large scale outdoor advertising, retail products, invitations, direct mail, 56-page members’ magazine and integrated marketing copy.
For the complete Asian Art Museum Members' Magazine visit issuu.com/asianartmuseum
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