Creative Direction | Graphic Design 

Asian Art Museum | Exhibition Campaign | Divine Bodies
Creative direction of design and copy for Divine Bodies exhibition campaign at the Asian Art Museum of San Francisco. The project consisted of developing a strong logotype design for the title that will complement the artwork and work well across digital and print. The design focus is on abstraction of form, cropping the artwork that will intrigue and fascinate the viewer to want to see more.
 
Campaign specific materials included title treatment, image selection, digital ads, website landing page, social media assets, videos, emails, print ads, large scale outdoor advertising, retail products, invitations, direct mail, 32-page members’ magazine and integrated marketing copy.

For the complete Asian Art Museum Members' Magazine visit issuu.com/asianartmuseum