Creative Direction | Graphic Design 

Asian Art Museum | Transformation Project
The Asian Art Museum has been radically transformed over the last three years. The one hundred-million-dollar project included creative direction for the re-imagined 31 collection galleries, with a completely refreshed look from exhibition design, informative didactic panels and labels, digital engagement including social and video content, a new email system, mobile guide, and website including in-gallery tablets with dynamic content, and digital displays throughout the building helping visitors navigate and get the most out of their visit.
 
Throughout the updated collection galleries, newly designed installations highlight the museum’s most important works and reveal compelling stories about art, history and culture. By framing these works within multiple meaningful contexts, and presenting them as part of living traditions, this new approach provides deeper insight not only into these particular works but also into the museum’s collection as a whole.
 
At the museum, digital displays throughout the building help visitors navigate and get the most out of their visit. Screens in the lobby and next to the elevators display practical information about current exhibitions, docent tours and other daily programs. This content is dynamically updated from our newly re-designed website so that the most current information is always displayed.
 
Update of the museum’s mobile guide app with revised content, an improved user experience and increased accessibility, including audio descriptive tours and screen-reader compatibility. You can use the mobile guide on your own smartphone or on a device borrowed from the information desk. On the guide, you will find tours focused on collection highlights, masterpieces, meditative art and special exhibitions, with more to come.
 
The new website, replacing the 2009 iteration, also launches with the transformation. The site promotes the serendipitous discovery of related content. With a continuous scroll and responsive design, the new website offers an excellent digital experience on small mobile devices as well as large desktop machines. The clean look and feel, emphasizing images, mirrors the core identity of an art museum. 

For the complete Asian Art Museum Members' Magazine showcasing the transformed experience visit issuu.com/asianartmuseum