Creative Direction | Graphic Design 

See's Candies | Brand Design
Creative direction and content development evolving the visual and editorial vision of the iconic candy brand through dynamic hero imagery and quick-witted, smart storytelling. Developed the hiring campaign “You Are Our Secret Ingredient” accompanied with an on-boarding brochure “Our Secret Ingredient” highlighting the team culture and brand with fun facts. Also shown; ad in Grammy Awards brochure, packaging, poster for shop windows and digital outdoor billboard.